RTL & Ad Alliance

Ad Alliance believes in the power of content. In telling stories that entertain, surprise and connect. That create real meaning for the brand message and make an emotional connection between brands. It was time to organize an overarching event for relations, so that they could experience the 'pearls' live. The link to the location Het Sieraad in Amsterdam and the Oesterfest theme (credits for Ad Alliance) was quickly made!

At the first edition of the Oesterfest, business relations at media agencies and advertisers had the unique opportunity to exchange stories with the creators, faces and specialists of RTL's gems. This includes titles such as The Masked Singer, GTST, I Can See Your Voice and Eigen Huis & Tuin. The main goals of the event? Making an impact, celebrating cooperation, strengthening relationships and surprising and inspiring them.

At effectgroep*, we firmly believe in it. And at Ad Alliance and RTL, they want nothing else: working together to achieve the best results. In an impossibly short time, the concept, communication, location, brand activations, technology, atmosphere and decor and much more were arranged. So it was still possible :-). Because indeed, under pressure, the most beautiful diamonds are created... or (in this case) pearls!

We hear it all the time from clients and visitors to live events: what an impact! Meet each other, make content touchable, celebrate successes together and invest in relationships with real attention. Ad Alliance and RTL look back on the Oesterfest with satisfaction. And the clients are looking forward to the future live experiences of RTL programs that will help them and their clients succeed.