Welcome to


Creating campaigns, events and brands

We are a creative agency for marketing, communication and events. Our effect makers sink their teeth into strategic challenges, come up with creative solutions and always deliver results. Always.

marketingbureau utrecht

'Tichelaar's basket' version


We really enjoy doing what we do. That’s something we can go on and on about for a looooong time. But, fortunately, we also know everything about (online) attention spans. So we’ll keep this short and sweet. Like the Tichelaar basket (this is in Dutch, but we think you’ll get the idea).

One creative floor, a lot of solutions

We conceive and create everything for your brand. And we do that in teams with really good professionals. They deliver complete work, from strategy to designs and from copy to campaign management. Are you seated? These are our effect makers!


Our customers are global brands such as HP, Netflix and Randstad. And national Dutch players such as Beter Horen, Kwantum and Leen Bakker. We also work for the Dutch central government, such as for the Ministries of the Interior and Kingdom Relations, Defense and Education, Culture and Science. Non-profit Dutch clients include MantelzorgNL, Beweging 3.0 and The Foundation for Dutch Education Worldwide.

So we are very familiar with the ins and outs of various sectors. But we also remain curious. Why not take us into your world? And, in the meantime, take a look at our best work here.

Number 1 agency in the Netherlands

We’re proud that our clients genuinely appreciate our work. Just like in 2021 and 2022, we’re thrilled to announce that in 2023, we’ve once again been named the best agency in the Netherlands for a whole year. Three years in a row! Not only that, but we’ve achieved this recognition in two categories: communication advice and event marketing. Being crowned the top service provider in the Netherlands for three consecutive years, and in two different categories, is no everyday feat. It’s a wonderful acknowledgment that our clients are truly satisfied and warmly recommend us to… you?

Live in Life

If you really want to get to know us, visit our office, Life, in Utrecht, and find out why our effect makers are highly demanded marketing and communications professionals. Already a customer? You can always pop in on weekdays to come and work. Indeed, Tower A, 4th floor. You’re more than welcome!

No one-off but part-of

Our effect makers strive for intensely satisfied clients who smile from ear to ear when they see the results of the work we deliver. We commit to delivering real results. Our vision is to achieve this results through collaboration and co-creation. We take the lead, but we need you too. That’s why we invest in long-term relationships with brands that also opt for this way of working. Because the best results are really created when we choose each other. Do you dare to choose?


Our agency has 35 effect makers who offer a rich and broad palette of expertises to be able to conceive and create everything for your brand. As a customer, you always get a dedicated team with a long-term contact person. We aim for short lines and long collaborations.

Communication with real results

Our agency has a deeply rooted commitment to deliver work that is genuinely meaningful for you. This is a matter of course for us, and a reassuring thought for you as our client!

What can’t we stand?

Dissatisfied clients! We really can’t stand that – so much so that we do virtually everything we can to prevent it ever happening. This obsession ensures that we successfully work with many of our clients for years.

Since 1997

In our 25 years of communications experience, we have racked up thousands of marketing hours and our toolkit is packed with knowledge and experience. You could say that we are in our prime! In any case, we are not a flash in the pan, and we can honestly say we are a reliable agency.

We are a mash-up of Amsterdam creativity, Rotterdam bravery, Groningen common sense and Brabant hospitality. That’s why we feel right at home in Utrecht :-)

- Simon Renes CEO effectgroep*
Effect makers

Here they are!

These professionals are ready to get to work on your digital, live or cross-media communication challenge.

Kirsten - head of creative - effectgroep
Kirsten Flik
Head of Creative
Peter - senior communicatieadviseur - effectgroep
Peter van Leeuwen
Senior Communications Advisor
Anouk - grafisch vormgever - effectgroep
Anouk Dijkstra
Graphic Designer
Corianne Visser
Corianne Visser
Graphic Designer
Simon - CEO - effectgroep
Simon Renes
CEO (founder)
Cato de Bont
Project Manager
Maureen van Houten over inclusiviteit en diversiteit op evenementen
Maureen van Houten
Program Manager
Sandra Pieterse
HR manager
mariska motion graphic designer effectgroep
Mariska van Eijden
Motion Graphic Designer
Sela Diender - project manager - effectgroep
Séla Diender
Project Manager
Marielle - COO - effectgroep
Mariëlle Timmers
Chief Operating Officer (COO)
Ilke - head of account - effectgroep
Ilke van der Mark
Head of Account (CCO)
Sandra Teune - project manager - effectgroep
Sandra Teune
Senior Project Manager
Marlous van de Wiel
Marlous van de Wiel
Senior Communications Advisor
Rebecca Makken
Project Manager (branding, content & campagnes)
Afra Hendriks
Kristel Kuijpers
Account Director
Tanya Hampsink
Tanya Hampsink
Communications Advisor
Erik - digital designer - effectgroep
Erik Ranke
Digital Designer
Elisabeth van Dijk
HR Officer
Ingrid - developer - effectgroep
Ingrid van Vliet
Marijn - senior project manager - effectgroep
Marijn Klouwen
Senior Project Manager
Monique Koot
Account Director
Ronald - grafisch vormgever - effectgroep
Ronald van Spanjen
Graphic Designer
Tamar - project manager - effectgroep
Tamar Nijenhuis
Project Manager
Gineke Geerds
Gineke Geerds
Finance Manager
Veerle - producer - effectgroep
Veerle Jansen
Project Manager
Mandy Prins