From strategy to mediaplan

It’s fair to say that we create really effective campaigns. Brand campaigns, labor market campaigns and awareness campaigns. From the heart of your brand. And right into the heart of your target audience. Are you ready for a campaign agency that focuses on your results?

Labor market campaigns

What do deliverers, salespeople, hotel/restaurant/catering staff, and IT workers have in common? You guessed it, they’re becoming increasingly hard to find. Unless you put our campaign team to work for you. Because their knowledge, creativity and boundless energy will help you reach your target audience with content that hits the mark. Your new colleagues are just one click away.

We specialize in developing labor market campaigns that deliver real results — as demonstrated by our work with Kwantum and Leen Bakker. These campaigns have now resulted in hundreds of applications for IT staff, deliverers and sales personnel.

Super pleased with effectgroep*! It’s nice to have our campaigns designed by such a passionate, flexible and professional group of people. We worked together in a pleasant way and got the desired results.

Marlies Hooiveld HR Manager Home Fashion Group

The entire funnel

Our approach is thorough and results oriented. Instead of mountains of gold, we promise you a smart strategy and conceptual philosophy that appeals to your target audience. And with strong content, an effective media plan and a campaign website. We build, manage, analyze and optimize the entire funnel. So that our effort delivers high-quality job applications for you.

Awareness & Information Campaigns

There’s so much to know. So many demands. So much to think about. And then you also want attention for your story. To make people think about, for example, care for later. Or make a conscious choice for the right school. Or you want to get young people playing sports. Collaborate with our campaign team to ensure your story captures the attention and makes an impact on your target audience.

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We deliver

Brand Campaigns

We develop B2B and B2C campaigns from the heart of your brand to the heart of your target audience. From an always-on brand campaign to inspiring brand activations. Our campaign team delivers complete and effective work. It always includes:

  • Target audience analysis
  • Strategic frameworks
  • Creative concept
  • Production of communication tools
  • Media plan
  • Campaign management

Content for Campaigns

Our design studio creates the visual content for your campaign — a video, animation, explainer or key visual. Our designs hit their mark and make sure that your message is defined. With the right combination of images, typography, layout and form, our designs boost your story and campaign.

By the way, did you know that our designers looooove motion content? Read more about it here!

Let's talk about your next campaign!

Want to discuss campaigns with results? Just e-mail Ilke at or call her at +31 (0)30 – 41 00 790.