With the attention span of a goldfish, your target audience views your content. Okay, maybe that’s a bit exaggerated. But the fact is that we (yes, you too) quickly lose our attention and, at the same time, are bombarded with content. So, how do you earn attention, keep it, and make your story really resonate? Explore the impact of dynamic content!
Moving images have become the norm. We spend more time on our mobile devices and have become accustomed to video-centric streaming services and platforms (think of TikTok, Stories & Reels on Instagram, and YouTube). If it’s in motion, it captures attention. This presents opportunities for your organization. After all, a picture is worth a thousand words. So, consider what moving images can achieve!
Moving images go beyond capturing ‘standard’ videos. They often comprise a compelling blend of video footage and animation. This combination is invaluable and can be utilized in numerous ways. Consider applications such as:
Over the past years, we’ve built a remarkable portfolio of motion design projects for a wide range of clients, from global brands to national players and socially relevant organizations. We always aim for a deep collaboration, truly understanding the brand’s ins and outs and its identity
We’re your trusted advisor in this regard, offering insights on the content, duration, and structure. Naturally, we ensure a coherent execution that aligns with the visual identity. Our work is characterized by speed, precision, and streamlined communication. We’re at our best when given the liberty to explore creative frontiers. Is it time to inject motion into your content?
There are three responses to a piece of motion design – yes, no and WOW! Wow is the one to aim for.
The creative process is a beautiful journey that we enjoy embarking on together with you. We take the lead, but we rely on your input. We understand how to work within your brand guidelines, but we’re also open to thinking outside the box. When it comes to inspiration and ideas, we’re in no short supply. So, are you ready to challenge our creative team?
When you choose us, you’re opting for a comprehensive plan of action. The kick-off and debrief? They’re in there! The moodboard and storyboard? Included! The voice-over and music? You’ll hear about them soon! Step by step, we guide you through the process from the initial idea to the final product.
We’re not literally from yesterday. For over 25 years, we’ve been working with a wide range of beautiful brands, non-profits, and corporates. We enjoy getting into the shoes of our clients, diving into their world, and discovering it. Holland Casino, MantelzorgNL, Baker Tilly, and HP have preceded you.
Our agency’s strength? Our team of effect makers! Hailing from our creative hub in Utrecht, they’re dedicated to crafting solutions that genuinely enhance our clients’ endeavors. Their dedication has paid off, as we’ve earned the title of the best Communication Advisory Agency in the Netherlands, again(!), for an entire year.
E-mail Marlous marlous@effectgroep.nl or call her 030 – 410 0790.