Online events are much more than just the Corona crisis alternative for live events. They are here to stay. An increasing number of organizations discovered the online event as a new communication channel to connect employees and reach customers. Brands are also making big commitments to online events, with social TV formats and online community events. We create and produce online events and have all the expertise to do this.
The online event is not a one-off, but part of a broader marketing and communication plan. As a campaign agency, we look for the sweet spot where your interests as the communicator and those of your target group become aligned. What’s in it for them? This is precisely where the starting point for the concept, program, communication strategy and content lies.
An event is a means, and not an end in itself. Working with this vision, we work closely with our clients to develop programs that provide more inter-connection, new leads, efficient information transfer or brand awareness.
Our editors will create the script and content for your online event. Your role is important, as a link between your organization and our people. We work closely with you to give shape and content to the program, from video content and (virtual) decor, to keynote speakers and interaction with viewers.
We use various recording studios to produce online events. The choice of studio depends on the program format and how ambitious it is. We offer turn-key recording studios for small talk shows, and we work in TV studios or others that have a virtual decor facility for larger live productions.
Almost everything that can be transmitted live is also possible online: A plenary opening, participation in sub-sessions, networking, putting questions to speakers and visiting an exhibition hall. Unfortunately, catering ‘over IP’ is not yet possible (but, of course, it is at the online participants home addresses)!
Weekly we produce online events for the government, as well as many businesses and well-known brands. Take a look at our recent work (in Dutch):
Mariëlle is always ready to help you. E-mail Mariëlle at marielle@effectgroep.nl or call her on +31(0)30 41 00 791.