Marlous van de Wiel |
Senior Communications Advisor | E-mail
A vacation is the perfect time for people to reflect on their jobs. Enjoying the sun, sea, beach, and a few weeks without colleagues, emails, or deadlines. And suddenly, the thoughts come. Are you really in the right place? Are you happy with what you’re doing? Does it even suit you?
This situation poses not only a challenging threat (retaining your employees) but also an interesting opportunity. Your potential dream candidate might be open to a new job. So, it’s time to put your best foot forward and showcase yourself in the best possible light!
Effect maker Marlous van de Wiel is a senior communication advisor at effectgroep* and helps organizations establish a strong employer brand, create that all-important first impression, and execute successful labor market campaigns. She holds up that mirror like no other and helps you make a stunning first impression. In this article, she lists some tips for recruiting new employees.
You don’t get a second chance to make a first impression, so make it count! I still see companies that paint a prettier picture than the reality. And candidates see through it in no time. Poof, and the potential candidate is gone.
Of course, you’re allowed to highlight the positive aspects of your organization, its culture, colleagues, and tasks, but lying is an absolute no-go! Tell who you are, what you stand for, and what you offer to your employees. And while a good salary, a company phone, and the option to work from home are high on candidates’ wishlists, a few other factors are just as important, if not more. Below are some parts of the story that should not be missing from your first impression:
Everyone prefers to work in a place where they feel at home. Do the organizational values match mine? Many people seek a company culture that is inclusive, supportive, and inspiring. Pro-tip? Make your internal practices align with your external messaging for more employee loyalty, engagement, and advocacy.
What are the possibilities for career development within your organization? What training and coaching options are available, and what budgets are reserved for this? In short, demonstrate how you invest in the development of your employees.
Striking a good balance between work and private life is crucial. This includes flexible working hours, telecommuting possibilities, leave policies, and what else you do to support a healthy work-life balance.
What does the workplace look like, and how do colleagues work together? These are not unimportant factors, considering you spend an average of 8 hours a day at the office. Let employees speak for themselves, show the premises and the workspace, explain how collaboration works, or how teamwork is encouraged.
How you are perceived in the market, how you handle current social issues, such as sustainability, inclusivity, and social involvement, are no longer buzzwords but serious considerations for job seekers. Make sure you have clear policies in these areas and talk about them. Or let customers talk about them in reviews.
Last but certainly not least, it’s the work itself. What are you going to do on a regular workday? Let colleagues in similar positions talk about their day, the nature of their work, the challenges, and what makes it enjoyable.
Have you clearly defined the topics mentioned above? Then it’s time for the next step: turning applying into a real party. Here are some bonus tips to create that all-important positive first impression:
Your careers website is the place where candidates look for information, not only about the job itself but also about the culture, values, opportunities, and more. Does it at least look good? And is it designed with the candidate journey in mind, prioritizing mobile compatibility?
Ensure that the tone of voice, imagery, atmosphere, and branding are consistent everywhere. From Facebook ads to IAB banners, and from flyers to billboards, all of your materials should have a cohesive style and brand identity.
Empower Your Employees
Your current employees are your best ambassadors. Showcase them in videos, photographs, or written testimonials. Use this unique content to enhance your employer brand. Not only does it work effectively, but it also provides an authentic and distinctive view of your organization.
Be Where Candidates Are
You must be visible to become top of mind. Implement a well-planned campaign strategy tailored to your target audience, ranging from social media and activations to open days and articles in relevant media. Be present where your target audience can be found!
Use these steps to create that unforgettable first impression. But be cautious because you might soon have a line of candidates at your door. You’ve been warned.
Good luck! Marlous
Contact Marlous at firstname.lastname@example.org and find out how we can help you recruit new employees.